Marketing for Students

🎙️ This episode was recorded on the same day Taylor Swift announced Life of a Show Girl—and just after her engagement to Travis Kelce. Naturally, we couldn’t help but reflect on the marketing ripple effect of the “TnT” moment and the excitement surrounding Taylor’s latest move.  For students exploring marketing, it’s a perfect example of how pop culture and strategic timing can shape audience engagement.

✨ Inspired by a marketing informational interview Kathryn had with my daughter, this episode dives into:
💡 What marketing really is (beyond sales and virality)
🎥 Why video, authenticity, and meme fluency matter
🧠 How to know if marketing is a natural fit for your strengths
🛠️ Must-know tools and skills for students entering the field
🔥 The real-world challenges and glamorized myths of marketing careers

Whether you're a student considering a marketing degree, a parent supporting that journey, or a purpose-driven leader curious about the future of marketing—this episode offers honest advice, creative inspiration, and timely reflections on how cultural moments shape the marketing landscape.

🎙️ Hosted by: Candria Rauser, Collaborative Synergy Consulting 

Featuring: Kathryn Coffman, Founder of Fashionably Frank Marketing

Self-discovery Through Personality Assessments

🎙️ What happens when a college student with wisdom beyond her years dives into personality assessments—not just for fun, but to shape how she learns, leads, and lives with purpose?

In this heartfelt and insightful episode, certified coach Candria Rauser sits down with her daughter Kyleena, a business major at Southern Oregon University, to explore the power of self-awareness through tools like CliftonStrengths, DiSC Enneagram, Myers-Briggs, Purpose Factor, and more.

💬 Real talk.
🧭 Strategic insights.
💡 Purpose-driven reflection.
👩‍👧 And yes, a little mother-daughter magic.

Whether you're heading to college, navigating your first job, leading a team, or simply craving more clarity—this episode offers something for everyone. Kyleena shares how these tools helped her make intentional choices in school, work, and relationships, and how coaching conversations deepened her understanding. 

✨ Highlights include:

• What sparked Kyleena’s curiosity about assessments

• Surprising “That’s so me!” moments

• Comparing popular tools and what resonated most

• Applying insights to college, internships, and leadership

• Advice for anyone starting (or restarting) their self-awareness journey

• Why coaching can take your results from interesting to transformational

🎧 Come for the conversation, stay for the “aha” moments.
Self-awareness isn’t age-dependent—it’s a lifelong advantage.

Masterminds Coaching Concept

🎙️ In this episode, get ready to uncover the power of purposeful collaboration in our upcoming episode of the Mastermind Podcast!

Join Candria Rauser and visionary coach Linda Pandey as they dive into the heart of mastermind groups — what they are, why they matter, and how they’re creating meaningful transformation for coaches and organizations alike. From origin stories to powerful coaching strategies, this episode explores the structure, impact, and evolving future of mastermind-style support.

🔥 Highlights include:
✅ How Linda’s approach to facilitating mastermind-style groups took shape
✅ The coaching breakthroughs sparked by peer accountability and deep reflection
✅ Success stories that showcase both personal and professional growth
✅ Why mastermind groups are expanding beyond Strengths Coaches—and who they’re best suited for
✅ Practical insights for coaches curious about bringing this model into their own work

🎧 If you’ve ever wondered whether a mastermind could elevate your coaching, business, or leadership journey—don’t miss this episode. It’s thoughtful, inspiring, and packed with takeaways to fuel your next step.

Marketing for Entrepreneurs

🎙️ In this episode, we sit down with marketing expert Kathryn Coffman, Founder of Fashionably Frank Marketing, to explore smart, sustainable strategies for entrepreneurs looking to grow their brand and connect with their audience—without breaking the bank. Whether you're just starting out or scaling your business, Kathryn shares practical insights on organic marketing, content creation, digital presence, and more.

✅ What’s the difference between organic and paid marketing?
✅ How does content marketing fit into both strategies?
✅ Which platforms are best for organic growth?
✅ How often should entrepreneurs post each month?
✅ What low-cost strategies actually work for early-stage businesses?
✅ How do you stand out in a saturated market?
✅ What role does AI play in today’s marketing landscape?
✅ When should you hire marketing help?
✅ Kathryn’s #1 piece of advice for new entrepreneurs

🎧 Don’t miss this episode—where we unpack smart, sustainable marketing strategies to help entrepreneurs grow their brand and connect with their audience.

Partnering Through Challenges

Partnering Through Challenges

~ Part 1~

Learn why collaboration during challenges

isn’t just necessary

—it’s a game-changer! 

In this episode of the Collaborative Synergy Podcast, we dive deep into the nuances of client collaboration in high-stakes projects. Businesses, project managers, and IT teams will gain valuable insights into how strong partnerships can drive success—even in the most challenging moments of digital transformation.

💡 Featuring expert insights from Amanda Roybal, Regional VP at MTX Group, a global leader in technology consulting, this episode explores:

• The key strengths technology consulting firms bring to large-scale digital transformation
• Common misconceptions that can derail project success
• How close collaboration can lead to outcomes that exceed expectations
• Best practices for smooth communication during complex project phases
• The mistakes businesses must avoid when managing client relationships

🔔 Don’t forget to subscribe to our YouTube channel and turn on notifications so you never miss an episode!

🎧 Stay tuned (in June) for Part 2, where we’ll explore flexibility, transparency, and the elements of truly successful partnerships!  

Lean Green Belt Certification

In this episode, we sit down with Noemi LaChapelle, founder of Bright Side Group, to explore the world of Lean Six Sigma and the Green Belt Certification course. Bright Side Group is known for offering practical and transformative Lean Six Sigma classes.

What You'll Learn:

• Introduction to Lean Six Sigma: What is "Lean"? What is "Six Sigma"? And what do the belts mean?
• Noemi's Inspiring Journey: Discover how Noemi got started in Lean Six Sigma and founded Bright Side Group.
• Inside the Green Belt Certification Course: Gain insights into DMAIC Tools, Change Management, Facilitation Techniques, Project Management, and Real-World application.
• Why Lean Six Sigma Matters: Noemi shares her passion, favorite tools, and what she finds most rewarding about teaching

For those looking to level up their skills, Noemi also provides details on upcoming Lean Six Sigma Green Belt Certification sessions and where you can sign up.

Interested in taking a Lean Six Sigma Green Belt Class? 

Check out the Collaborative Synergy Consulting Website

Learning Hub for a 10% off discount code

and a link to sign up for Noemi's classes! 

Mastering True Agility 

In this debut episode, I explore the art of "Mastering True Agility" with none other than Jeremy Berriault, acclaimed author of "Beyond the Framework: Cultivating Agile Growth." Known as the "Evolutionary Agilist™," Jeremy brings his wealth of experience, passion, and unique insights into agile methodologies to our discussion.

Together, we delve into thought-provoking ideas, including Jeremy's game-changing perspective: "You don’t have to be a software company to be an agile organization."

This is a conversation you won’t want to miss! Check it out now, and don’t forget to share your thoughts in the comments. Let’s spark a meaningful dialogue!

Learn more about our

Collaborative Synergy Podcast 

🎉 Exciting News from

Collaborative Synergy Consulting! 🎉

We're thrilled to announce the launch of our YouTube Channel!

Our very first post features details about the brand-new

Collaborative Synergy Podcast, and we can’t wait for you to check it out.

We’d love for you to join us on this journey.

Take a look and let us know what you think!

Dive into our latest episodes:

Collaborative Synergy Consulting

YouTube Channel

www.youtube.com/@CollaborativeSynergyConsulting

🔔 Don’t forget to subscribe to our YouTube channel and turn on notifications so you never miss an episode!

🌐 Stay connected: www.CollaborativeSynergyConsulting.com 

for updates.

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